INCOME STATEMENT: We are using the same income statement from the last video, but we have now added some line numbers to the left of each row. These numbers are there to help you understand which items we are using in our calculations, and how to do the calculations that end up giving us insights into the income statement.
GROSS MARGIN: Since the income statement is a measure of profitability, the first thing we want to do is analyze some of the profitability measures. The first one is gross profit, which is the profit the company made on sales after cost of goods sold. We are going to calculate the gross margin to look at profitability as a percentage. The gross margin is calculated by dividing the gross profit of $1,987,000 by revenue of $11,892,000 and we see that the gross margin percent is 16.7%. Now whether 16.7% is good or bad is something we can’t tell just yet. We’ll discuss how to determine if this is good or bad in a moment, but first we will define a few other profitability ratios.
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